Making the voices of millions of basketball fans heard.
I led a design and strategy team of 4 in redesigning the All-Star voting platform, a key interaction platform between the NBA and its fans. The improved voting experience was a major contribution to the league having its most successful All-Star weekend ever.- +20% growth in global submissions.
- The premier major league all-star fan voting experience.
- Surge in discussion on social channels.
Building an adaptable design system for 30 teams.
I led a team of 5 in building the foundational component, page, and brand elements of a design system adapting to each team, improving content consumption experiences and monetization via sponsorship generation, ticketing sales and tune-in placement.- A scalable system meeting unique content and monetization needs.
- The new standard for team touchpoint design.
- Enhanced capabilities for NBA digital services.
- A step in improving league and team relationships.
Prototyping connected home-first care for 500,000 ESRD patients.
I worked with a large team in defining the ecosystem for a digital-first model of care for ESRD patients, the training and management needed to support it, and directional prototypes of tools giving patients confidence to proceed with a modality switch.- A vision of what future care should be for patients and care teams
- An actionable roadmap for product implementation
- Toolkit to guide future design solutioning
Outcome-driven
Giving 500K patients a new connected home treatment option
13M fan submissions for All-Star Vote
4.6 App Store rating for CardValet
170M+ MJF parts manufactured
22.5K students participated in online challenges
14M seekers connected to new career paths
800K event attendees per year
1M digitally-organized shoreline cleanups
I believe in rigor rather than rigidity because the real world and its complex problems demand a flexible, responsive approach. I bring a toolkit of skills acquired through nearly eight years of experience, choosing the right ones through contextual understanding, research, and facilitating collaboration to create informed solutions.
Expertise
- Product strategy & design
- Interface design
- Interaction design
- Rapid ideation & prototyping
- User research
- Usability testing
- Project leadership & mentorship
- Facilitation
- Cross-discipline collaboration
Brands
- Adidas
- Air Jordan
- Autodesk
- BC Hydro
- City of Vancouver
- Criteo
- CVS Health
- DIRECTV
- Fiserv
- HP
- Loloi Rugs
- Ocean Wise
- NBA
- Prophet
- Roadtrip Nation
- TELUS
- TuGo
Experience
- 2015-23Strategist → Sr Product DesignerEngine Digital
- 2020Speaker, w/ Scott StrathernTouchpoint Interaction Design Conference
- 2019Speaker, Designing for PeopleTouchpoint Interaction Design Conference
- Fall 2014Creative Technology InternAKQA
- Summer 2014Creative InternRailyard Lab
- Since 2014Guest Critic, MentorSchool of Interactive Art & Technology
- Summer 2013Interviewer, DesignerDutch Design Field School